Barbarian Obsession Edition.

Barbarian / Zavalita Brand Building.

Creativity & Art Direction.

Barbarian is a craft beer brand that was literally born in a garage as a venture by three friends, paving the way for the world of craft beers in Peru.

The pandemic, however, posed challenges for its leadership and the entire craft category.

With Barbarian Obsession Edition, we relaunched the brand in a can format, involving its founders in real stories of nonconformity and obsession with making the best beer, in an animation format that is unusual in this category.