Filmed in four countries, conceived and produced in Peru, #Changers is a documentary series about how we can change our lives by consuming consciously, joining the global trend of minimalism and environmental care that has been adopted not only by thousands of people but also by brands. Scotiabank ventured into content creation and broadcast the series digitally.
This documentary seeks to change the widely held ideas that “the more we spend, the happier we are” and “the more we have, the better we are,” through 16 life stories about responsible consumption from people in different parts of the world.
Divided into four chapters, the series aims to encourage people to take control of their spending in a responsible and conscious way to improve their lives under the premise that “the way we consume can change our future.”
Mexico, Canada, Uruguay, Chile, Argentina, France.
#Changers by ScotiaBank.
Wunderman Thompson.
Creative concept .
Minimal.
The first episode of this series addresses the minimalist lifestyle as a way to be kind to the planet, improve interpersonal relationships, and balance personal finances by using only what is necessary and prioritizing quality over quantity. At the same time, it seeks to encourage people to make small changes in their daily lives.
Slow Fashion.
The last part of this series is dedicated to “Slow fashion,” a movement that seeks to promote conscious consumption of clothing through the creation of timeless, high-quality pieces.
The nearly 7-minute episode brings together the experiences, life stories, and opinions of bloggers, fashion photographers, designers, and others on fast fashion and fashion consumption, as well as how they changed their products or lifestyles to be more planet-friendly.
Movers
El segundo capítulo de #Changers y en esta ocasión está dedicado a la movilidad dentro de las grandes ciudades.
Con una duración de 4 minutos, muestra las historias de distintas personas que han cambiado de estilo de vida al modificar su medio de transporte tradicional y optar por: caminar, viajar en transporte público o utilizar bicicleta y scooters.
New Foodies.
El tercer episodio de la serie está dedicado a la relación que mantenemos con la comida.
Busca no solo concientizar a las personas sobre el impacto directo de su alimentación en su salud, sino también en su economía al poner énfasis en el origen y manera en la que se alimentan.