Nos hacemos cargo.
Latina TV / Zavalita Brand Building.
Art Direction.
Latina TV is repositioning itself by presenting its “Nos hacemos cargo” (We take charge) campaign, created in collaboration with strategy and creativity consultancy Zavalita Brand Building.
The campaign places various celebrities from the channel in the future, specifically in the year 2060.
This proposal is presented in a documentary and testimonial format, recalling how 43 years earlier (in 2017), the channel and the celebrities made the decision to take charge of various causes of urgent need.
zavalita.pe
latina.pe
