Movistar 4Gravity.

Y&R.

Creativity & Art Direction.

Movistar in Peru wanted to announce that it now offers 4G technology in the country.

This speed will allow users to “fly” through the internet on their smartphones, and that is the concept conveyed in the three commercials below.

It is a campaign that says a lot with very little and is capable of conveying feelings, with images that are closer to video art than advertising.

The commercials are excerpts from the short film “Gravity, un rêve de demain” by Filip Piskorzynski, recorded in 2011 using stop motion between Burkina Faso, Hamburg, and Brussels.

La campaña está acompañada de una propuesta gráfica que proyecta este “VUELA” como eje creativo.