What If...

A Renegade Robot Menace Attacked Singapore?

DSTA / Edelman Singapore / Social media animations.

Concept, Art Direction, Illustration & Motion graphics.

Edelman Singapore developed an idea for its client, the Defense Science and Technology Agency (DSTA), to use social media to attract young people interested in pursuing careers in technology by demonstrating the progress they have made in cybersecurity and hacking.

To do this, it created a campaign that asked the public what real or fictional threat the DSTA should tackle.

We created a concept based on the public's choice, which was inspired by science fiction, presenting as the main threat an advanced artificial intelligence robot that awakens and launches a large-scale attack.

With this, the DSTA demonstrates that it is prepared for even the most unexpected threats.