Give your finger a better use.

Liga de lucha contra el Cáncer / Y&R

Creativity & Art Direction.

These are three advertisements featuring three printed designs of boxer-style underwear, encouraging us to put our fingers to better use than simply playing with a joystick, a Rubik's cube, or a smartphone keyboard.

Specifically, they encourage us to perform self-exams to prevent testicular cancer. Further details can be found on the League's website.

“It is not a guide to performing a self-examination, but rather a playful invitation to take an interest and learn how to do it.”

“In the face of the ignorance and obscurantism that can surround this type of cancer, the aim is to demystify how to detect it.”

This project also benefited from the generous participation of photographer Alex Freundt and retoucher Frank Delgado.

At the same time, the League plans to produce and sell the aforementioned printed boxer shorts in well-known department stores as a means of raising funds and increasing awareness about the importance of preventing this disease, which is so rarely discussed... literally.