Movistar.

Connected with Peru.

Movistar / Y&R.

Creativity & Art Direction.

On July 28, Peru's Independence Day, Movistar customers were greeted with something unexpected: the name of their operator, Movistar, was replaced by “Peru” on all mobile screens.

In this way, they were literally connected to the network that unites them most: their own country.

This action generated unprecedented excitement throughout the country.