#Changers by ScotiaBank.
Filmed in four countries, conceived and produced in Peru, #Changers is a documentary series about how we can change our lives by consuming consciously, joining the global trend of minimalism and environmental care that has been adopted not only by thousands of people but also by brands. Scotiabank ventured into content creation and broadcast the series digitally.
This documentary seeks to change the widely held ideas that “the more we spend, the happier we are” and “the more we have, the better we are,” through 16 life stories about responsible consumption from people in different parts of the world.
Divided into four chapters, the series aims to encourage people to take control of their spending in a responsible and conscious way to improve their lives under the premise that “the way we consume can change our future.”
Mexico, Canada, Uruguay, Chile, Argentina, France.
Wunderman Thompson.
Creative concept .
Minimalist.
The first episode of this series addresses the minimalist lifestyle as a way to be kind to the planet, improve interpersonal relationships, and balance personal finances by using only what is necessary and prioritizing quality over quantity. At the same time, it seeks to encourage people to make small changes in their daily lives.
Slow Fashion.
This part is dedicated to “Slow fashion,” a movement that seeks to promote conscious consumption of clothing through the creation of timeless, high-quality pieces.
The nearly 7-minute episode brings together the experiences, life stories, and opinions of bloggers, fashion photographers, designers, and others on fast fashion and fashion consumption, as well as how they changed their products or lifestyles to be more planet-friendly.
Movers.
This episode of #Changers is dedicated to mobility within large cities.
Lasting four minutes, it shows the stories of different people who have changed their lifestyle by modifying their traditional means of transport and opting to walk, travel by public transport, or use bicycles and scooters.
New Foodies.
Now we dedicate this episode to the relationship we have with food.
It seeks not only to raise awareness about the direct impact of food on people's health, but also on their finances, by emphasizing the origin and the way they eat.